There isn't one universal 'best' brand — the right choice balances performance, warranty and price for your situation. The safest starting point is a Tier-1 manufacturer, a financial-stability ranking that most reputable brands hold.
Compare panels on efficiency (output per square metre), degradation rate (how slowly they lose output), temperature coefficient (performance in heat), and warranty (product and performance years). Newer N-type/TOPCon panels lead on most of these.
For a like-for-like view, see our brand comparisons (e.g. LONGi vs Jinko, REC vs Qcells) — they line up the specs side by side so you can pick the best fit for your roof and budget.
This is general guidance — figures vary by location, tariff, equipment and installer. Always confirm details for your own home before deciding.