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‘Extremely effective’ organised campaigns against wind and solar undermining support for renewable energy

Clean Energy Council calls for a national, legislated scheme to funnel benefits of hosting renewables projects back to local councils

The Guardian3 min read25 views
‘Extremely effective’ organised campaigns against wind and solar undermining support for renewable energy

Coordinated opposition efforts targeting wind and solar power have successfully eroded public backing for clean energy in Australia, while public interest in electric vehicles surged following Donald Trump's offensive against Iran, according to the latest Clean Energy Solutions Index.

The annual survey revealed that strong enthusiasm remains highest for residential solar panels and home batteries, while backing for large-scale transmission lines—frequently opposed by critics—has actually increased. However, public support for commercial solar installations and onshore wind farms declined compared to the previous year, with survey respondents encountering more negative messaging about wind facilities than positive viewpoints.

Social trends specialist Rebecca Huntley, who directs the research, noted that conservative organizations running anti-wind initiatives have managed to diminish community approval simply by manufacturing the impression that others disapprove of the developments. While a majority of the population favors renewable energy generally, these campaigns successfully foster doubts regarding whether a rapid transition possesses sufficient social license.

The index also highlighted a significant information gap, as the public drastically underestimates the current share of electricity generated by renewables. While 62 percent of Australians believe clean sources account for under 30 percent of power in the primary eastern market, the actual contribution stands at 46 percent. Additionally, Huntley indicated that the fuel crisis stemming from Trump's actions against Iran provided a major boost to electric vehicle popularity.

During the renewable energy sector's annual summit in Sydney on Tuesday, Clean Energy Council Chief Executive Jackie Trad stated that the industry faces a critical trust deficit within regional and rural host communities. Trad emphasized that community sentiment dictates project approvals, noting that sincerity of intent alone is insufficient without local trust.

To address these concerns, the Clean Energy Council proposed replacing the current disorganized system of grants and negotiated payments with a nationwide, legislated framework. Under this proposed scheme, renewable energy developers would legally contribute funds to local councils for every megawatt-hour generated throughout a project's operational lifespan to ensure host regions directly benefit from the wealth they generate.

Originally reported by The Guardian on Jul 29, 2026.

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